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Founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product designer Truls Brataas, Douchebags has established itself as a globally recognized brand - winning several well known awards for both design and functionality.

Based on our roots in the action sports community, we are merging an urban and active lifestyle to challenge the traditional approach of luggage. Our mission is to make better journeys through smarter travel gear.

We want people to be able to travel however they want, whilst bringing whatever they need. We develop travel gear for the long journeys as well as the short ones –  for the passionate people who travel the world in search of adventure.



The Heritage

The year is 2009 in Stadt, Norway, and the journey is about to start when Truls and Jon meet each other. 

They start talking, and before long they have uncovered a strong and mutual passion for traveling the world in search of epic skiing. However, they both also relate to the same painful luggage problems when traveling with a bunch of ski gear. The more they talk about bulky bags, heavy carrying and expensive overweight charges, the more they realize that something is not right. As Truls recalls, “we felt that something was inherently wrong with the stark contrast between our love for the sport and the pain of bringing the necessary gear".

On January 1st, 2012, the world´s lightest, length adjustable and fully compressible wheeled ski bag hit the international market.

Since then, the Douchebags family has only kept growing – both in terms of people and products. Douchebags live to create better journeys through smarter travel gear.